This is a dataset for 346 visually presented objects in Croatian. It features some of the original Snodgrass and Vanderwart 1980 pictures as well as Roach et al.'s PNT (1996) and Cycowicz et al. (1997) ones. They are standardized according to seven variables: naming latency, name agreement, familiarity, visual complexity, word length, number of syllables, and word frequency. On top of that, an individual item analyses were conducted to account for item difficulty (percentage of the sample who answered correctly) and discrimination (corrected item - total correlation).